cars by advertising automotive products that improve gasoline mileage。 Some of the products work。 Others are worthless and a waste of consumers money。 Sometimes advertising is intentionally misleading。 A few years ago a brand of bread was offered to dieters with the message that there were fewer calories in every slice。 It turned out that the bread was not dietetic； but just regular bread。 There were fewer calories because it was sliced very thin； but there were the same number of calories in every loaf。
On the positive side； emotional appeals may respond to a consumers real concerns。 Consider fire insurance。 Fire insurance may be sold by appealing to fear of loss。 But fear of loss is the real reason for fire insurance。 The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people。 If consumers consider the quality of the insurance plans as well as the message in the ads； they will benefit from the advertising。 Each consumer must evaluate her or his own situation。 Are the benefits of the product important enough to justify buying it？
Advertising is intended to appeal to consumers； but it does not force them to buy the product。 Consumers still control the final buying decision。
36。 Advertising can persuade the consumer to buy worthless products by 。
A） stressing their high quality
B） convincing him of their low price
C） maintaining a balance between quality and price
D） appealing to his buying motives
37。 The reason why the bread advertisement is misleading is that 。
A） thin slices of bread could contain more calories
B） the loaf was cut into regular slices
C） the bread was not genuine bread
D） the total number of calories in the loaf remained the same
38。 The passage tells us that 。
A） sometimes advertisements really sell what the consumer needs
B） advertisements ocomasionally force consumers into buying things they don’t need
C） the buying motives of consumers are controlled by advertisements
D） fire insurance is seldom a worthwhile investment
39。 It can be inferred from the passage that a smart consumer should 。
A） think carefully about the benefits described in the advertisements
B） guard against the deceiving nature of advertisements
C） be familiar with various advertising strategies
D） avoid buying products that have strong emotional appeal
40。 The passage is mainly about 。
A） how to make a wise buying decision
B） ways to protect the interests of the consumer
C） the positive and negative aspects of advertising
D） the function of advertisements in promoting sales
Part III Vocabulary （20 Minutes）
Directions： There are 30 incomplete sentences in this part。 For each sentence there are four choices marked A）； B）； C） and D）。 Choose the ONE answer that best completes the sentence。 Then mark the corresponding letter on the Answer Sheet with a single line through the centre。
41。 He said he is my friend but I don’t think so。
A） intensive B） imitate C） intimate D） intimidate
42。 I you’ve decided against taking my advice。
A） express B） declare C） assume D） exclude
43。 Our plan when it proved too costly。
A） fell through B） got through C） broke through D） went through
44。 Some strange customs have from earlier times。
A） evolved B） survived C） involved D） suspended
45。 You don’t have to pay any on personal belongings。
A） price B） duty C） expense D） fare
46。 Food is a big industry in this area。
A） projecting B） promising C） processing D） promoting
47。 We never that John would become a doctor。
A） respected B） wondered C） suspected D） estimated
48。 Heavy taxed are on wines imported from the other countries。
A） imposed B） impacted C） dispose D） compact
49。 This factory is planning to build a new line this year。
A） resemble B） assembly C） collection D） assessment
50。 He his sucomess to the good education he has received。
A） distributes B） contributes C） attributes D） owns
51。 They spent many years for oil in this small island。
A） exploring B） exploding C） exposing D） exploiting
52。 We can’t the fact that we are still a developing country。
A） ignore B） neglect C） imagine D） impress
53。 Can you the man who robbed you of your watch？
A） illustrate B） exhibit C） damage D） identify
54。 This rock has to be in order to build a road。
A） blasted B） explored C） splited D） cracked
55。 He did not go to the party last night； which her feelings deeply。
A） wounded B） injured C） hurt D） injury
56。 When they returned to the river； they found that the boat had away。
A） framed B） frosted C） frowned D） floated
57。 If you need further information； please our office。
A） detach B） construct C） contact D） contain
58。 The light is too for me to read。 I can not stand any more。
A） bright B） ripe C） slim D） dim
59。 The water from the tap and damaged all the books in my study。
A） sprayed B） puzzled C） inclined D） exported
60。 He gave up his study in college in 。
A） relief B） eager C） anxious D） despair
61。 Several people the car acomident。
A） witnessed B） viewed C） glimpsed D） glanced
62。 He was sent to London on a special 。
A） missing B） missile C） mission D） mistress
63。 Our university has an international student exchange with the University of Wyoming in the United States。
A） procession B） provision C） profession D） program
64。 three times in a row； the boxer decide to give up fighting。
A） Having defeated B） To have defeated
C） Having been defeated D） To have been defeated
65。 As far as I see； this book has its own 。
A） merit B） signal C） feature D） characteritic
66。 This tree is too to be planted in this area。
A） tremendous B） slender C） mild D） tender
67。 Professor Li his sucomess to his mother。
A） owns B） ruins C） owes D） roars
68。 The election for the State governor has begun this year。
A） campaign B） combat C） conflict D） battle
69。 It took me a long time to the disappointment of losing the match。。
A） get through B） get over C） get off D） get down
70。 Anyone without illness can do this simple job。
A） mild B） mind C） mental D） mend
Part IV Translation
Directions